Define Outcomes Before You Start
Write one sentence that is specific, measurable, achievable, relevant, and time-bound. For example: “Launch the pilot storefront in four weeks, processing twenty orders per day with under two percent refund rate.” Pin it where everyone sees it.
Define Outcomes Before You Start
Small businesses must trade between scope, time, and cost. Make the trade explicit. If the launch date is fixed and budget tight, trim scope publicly—not in whispers—so nobody is surprised three days before release.